Monday, May 11, 2009

Affiliate Marketing Partnerships

An affiliate marketing partnership between a publisher and affiliate can take many different forms, but only few are really popular. In all cases the affiliate receives a payment for a visitor to the action, if you buy a product, subscribing to a mailing list or just visiting. Below are the four most common forms of affiliate marketing partnerships.

Cost per sale (CPS)

Cost per sale is the most common form of affiliate marketing. It simply means that each sale by the publisher as a result of the subsidiary, the subsidiary pays a commission. Usually, this fee is a percentage of the profit made by the publisher for this sale.

This form is very popular among publishers, and that means you only have to pay when the sale was made, and is very popular among affiliates because the commissions can be generated. The two largest networks of CPS offers are Commission Junction and Clickbank. Clickbank specializes in digital products, while Commission Junction has many more "brick and mortar" businesses looking for affiliates.

Cost per acquisition (CPA)

CPA is also sometimes called cost per action. CPA in an affiliated partnership, the affiliate is paid money each time a user completes an action. For example, this action could fill a survey, joining a list of opt-in or, in some cases to make a purchase.

CPA affiliate marketing has become increasingly popular in recent years among the members, because you can get paid reasonably high for some work. Also, get someone to join a mailing list, for example, is often easier to get someone to buy a product.

The money paid for each share or acquisition varies for each publisher, and there are many CPA networks with thousands of CPA offers on the Internet. Some networks are Azoogle, Commission Junction and CPA Empire.

Cost of pet-thousand impressions (CPM)

Cost per thousand impressions is when a publisher pays an affiliate a certain amount per thousand visitors sent, regardless of how many of those have bought the product or completed action. This type of association is much less common today that the CPA and CPS, especially since publishers know this is not the number of visitors to your sales page, but the quality of traffic that is important.

This type of system is not popular among the participants, because the payments are usually much less than the CPA, or CPS, which reflects the low value of the editors who give this kind of partnership. However, there are some companies that still offer CPM affiliates.

Cost per click (CPC)

This is similar to RPC, but the affiliate is paid for each click. Again, this type of association is not favored by publishers because the affiliate is paid regardless of whether sales were made.

The vast majority of affiliates, some estimate up to 99% in the modern Internet, take the form of CPS and CPA. This is because the greater monetary benefits for members and the editor.

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